Session 1
Introduction Become Unstoppable
In this session, you will learn how to:
- Identify your special talents and abilities for business success
- The Four ways to change your life
- Allocate your time more effectively
- Apply zero-based thinking to every part of your business and personal life
- Form a mastermind with the people in your group
- Identify what you want in every area by using the quick list method
Session 2:
Offer An Extraordinary Product or Service
In this session you will learn how to develop, produce and offer a high-quality product.
- Identify the key determinants of growth and profitability in your business
- Identify your most valuable business asset
- Measure your present and future success
- Identify the skills, abilities and knowledge and capabilities that you will need in the future
- Determine exactly what you sell – defined in your customers’ terms
- Decide upon your area of excellence Join the top 10 percent in your field
Session 3:
Create An Unforgettable Customer Experience
In this session, you will learn how to:
- Get your customers to come back to you over and over again
- Make every customer happier than your competition
- Build and maintain customer loyalty
- Generate repeat business from happy customers
- Implement the four levels of customer satisfaction
- Install specific measures for business success
- Increase levels of customer satisfaction
- Get prospects to buy from you rather than from your competitors
- Ask the ultimate question in all of your customer interactions
- Implement a word of mouth or referral process in your business
- Take excellent care of every customer
Mike Patterson
International Business Consultant
Mike is a Business Consultant | Award Winning Speaker | Author | Corporate Trainer & Influencer.
He is recognized as a successful Marketing Strategist & Revenue, Performance Improvement & Business Growth Specialist.
Session 4
Design an outstanding Business Plan
In this session, you will learn how to plan and organize every detail of your business.
- Become better at the most important work you do
- Three thinking skills that give you and advantage over your competition
- Join the top 20 percent of businesses in your industry
- Ask and answer the most important questions in business planning
- Analyse in your market before you launch your product
- Determine the problems or needs that your company is designed to solve or satisfy
- Create a sustainable business model
- Conduct a competitive analysis before beginning business
- Determine your unique added value in the market place
- Project your financial requirements into the future
- Design a great business plan based on this information
Session 5
Create an Exceptional Marketing Plan
In this session, you will learn how to:
- Attract more and better prospects to your business
- Decide the best products to sell and how to sell them
- Position yourself against your competition
- Apply the four principles of marketing strategy
- Specialize in a specific product or service areas
- Develop competitive advantage that makes you superior in your market
- Design a great marketing plan
- Become the only choice for what you sell in your market
- Analyse the seven elements in your marketing mix
- Determine what you sell in terms of what benefits to your customers
- Adopt the correct pricing strategies for your market
- Choose where and how to offer your products in your market
- Position yourself as the most desirable company in your industry
Session 6
Perfect an ideal Sales Process
In this session, you will learn how to
- Sell your product and or service and get immediate payment.
- Create and keep a steady stream of customers
- Consistently convert prospects into customers
- Create a great buying experience
- Generate recommendations and referrals from happy customers
- Prospect more effectively in any market
- Give more persuasive presentations of your product or service
- Close the sale and get the customer to take action
- Develop a golden chain of referrals and recommendations from happy customers
Session 7
Become an Exemplary Leader
In this session, you will learn how to lead your business to its highest level of success and profitability.
- You will learn how to:
- Develop your personal leadership ability
- Get more and better results in everything you do
- Develop a clear vision of your business future
- Take action with no guarantees of success
- Set and achieve business goals
- Market and innovate continually
- Set priorities and work on key tasks
- Focus and concentrate where superior results are possible
- Conduct business skills analysis in seven areas
- Identify the three most important tasks that will contribute to 90 percent of your results
Session 8
Become an Outstanding Business Person
In this session, you will learn how to:
- Analyse your management skills in every key area.
- Develop a plan to improve your level of skill and experience
- Practice the behaviours of top business people
- Develop high levels of discipline and focus
- Develop a personal development plan for yourself and others
Session 9
Attract and keep First-Class people
In this session, you will learn how to
- Identify the most important people inside and outside your business
- Attract and keep the best people for you
- Assure the highest quality performance of each person in your business
- Determine your hourly rate and focus on it every day
- Delegate everything that anyone else can do
- Discontinue low value, no value activities
- Develop a formula for selecting great people for your business
- Find and hire the right people
- Think through the job before you interview
- Practice the rule of three in hiring new people
- Use the interviewing process practiced by the most successful companies
- Check resumes and references personally
Session 10
Live a Life of Purpose
In this session, you will learn how to
- Create a high quality life for yourself and your family
- Imagine that your life was perfect in every way
- Determine your ideal business life and income
- Design your family life as perfect in every way
- Achieve maximum levels of health and fitness
- Design a plan to achieve financial independence in the course of your career
- Achieve balance between your work and your personal life