Salman Faris is an accomplished senior sales manager with 33 years of experience in sales, distribution, logistics, merchandising, and store management. A professional individual with in-depth experience in the Dairy, Juice, Poultry and supermarket industries and offers strong management skills across all aspects of the FMCG industry.

Successfully opened, developed and managed multiple direct and indirect sales distribution centres and supermarkets across several regions in Saudi Arabia.

Strong career background in strategic planning, operational cost management, retailer negotiations, portfolio management, category management, merchandising, training and coaching.

He has an excellent ability to structure, develop, and manage new and existing sales/ distribution models. He is highly qualified to deliver the maximum contribution of his expertise to the success of the company and to work towards achieving company objectives and goals.